How much does a corporate video cost?
The price ranges seen in France for a company video, item by item and type by type, and the questions to ask before you order.
In France, a company video usually costs from €800 excluding VAT for a simple interview to €15,000 excluding VAT for a film shot in several locations with strong art direction. A standard corporate video generally sits between €1,200 and €5,000 excluding VAT, depending on preparation, shooting days, crew, editing and music.
In short
- Interview or testimonial: roughly €800 to €2,500 excluding VAT.
- Standard corporate video: roughly €1,200 to €5,000 excluding VAT.
- More elaborate corporate film: €2,500 to €8,000 excluding VAT, sometimes up to €15,000.
- Event aftermovie: roughly €900 to €3,500 excluding VAT depending on the source.
- Motion design: €1,500 to €6,000 excluding VAT for a 60 second animation.
- Key point: post production often accounts for 30 to 50% of the budget.
What drives the price of a corporate video?
A video is built in three stages: preparation, shooting and post production. Each one has a cost, and every creative choice adds to it.
Preparation
Before shooting, you need to define the message, write a script and plan locations and speakers. According to WePlus, preproduction accounts for 10 to 20% of the overall budget. TopoVideo prices script writing at €300 to €800 and a storyboard or shot list at €400 to €1,000.
Shooting days and crew
Shooting is billed by the day or half day, and per person on set. TopoVideo quotes €640 to €1,000 excluding VAT for a day in Paris with a camera operator and a director, about €350 for a half day, and €400 to €800 excluding VAT per day for each crew member. Several locations, a drone or a larger crew push the quote up.
Interviews
Filming someone speaking requires lighting, clean sound and often two camera angles. The more speakers, the longer the shoot and the edit. Krang Films puts a client testimonial video at €1,500 to €2,500 excluding VAT.
Editing
Editing turns hours of footage into a few useful minutes. TopoVideo estimates it at €500 to €1,200 per day and puts post production at 30 to 50% of the total budget, while WePlus says 30 to 40%. Krang Films counts one to two days of post production per shooting day.
Motion design and voiceover
Animations, animated text and infographics add creative time. TopoVideo prices effects and motion design added to a video at €300 to €800, and a voiceover at €200 to €600.
Music rights
Music cannot be used freely in a video published online. According to TEMPO, there is no official price scale: a licence for a corporate film usually costs €300 to €1,500, while music libraries offer licences from €49 to €299 per track or subscriptions from €10 to €50 per month. The price depends on the distribution channel, the territory, the duration of use and how well known the track is.
What are the typical prices in France by type of video?
The following ranges come from pricing guides published by production companies. They vary from one provider to another and from one region to another.
Interview or testimonial
TopoVideo and WePlus give €800 to €2,500 excluding VAT for an interview filmed in a studio or in a single location.
Corporate video and institutional film
WePlus puts a standard corporate video at €1,200 to €5,000 excluding VAT and a more elaborate institutional film at €2,500 to €8,000 excluding VAT. For a version with several shooting locations, TopoVideo quotes €3,000 to €15,000 excluding VAT. Storystellar gives €4,000 to €15,000 for half a day to a full day of shooting in a single location with testimonials and illustration shots. Krang Films puts an employer brand film at €4,000 to €8,000 excluding VAT, sometimes more.
Event aftermovie
WePlus gives €900 to €2,700 excluding VAT for an aftermovie, Krang Films €1,800 to €3,500 excluding VAT.
Short videos for social media
Clips designed for social media are often sold as an add on to a main shoot: Krang Films prices them at €800 to €1,500 excluding VAT.
Motion design
For a fully animated 60 second video, WePlus and TopoVideo give €1,500 to €6,000 excluding VAT.
What video packs does Layve offer?
Layve is a content production and management platform for companies. You describe your goal in three lines, Layve reads public information about your company to understand its visual and editorial identity, then sends you a plan with the formats, a fixed price from a fixed grid and a delivery window that narrows once the professional confirms the shoot date. Nothing is ordered before you approve.
A professional videographer from the Layve network receives a complete brief and films on site. The videos are edited, delivered in your space, and the approved pieces are published on your channels. Prices exclude VAT, editing included:
- Interview: about 5 minutes in 16:9, €350.
- Social media reel: about 1 minute in 9:16, €400, with a micro interview, illustration shots and dynamic editing.
- Corporate video: about 2 minutes in 16:9, €600, with staff interviews, illustration shots and professional editing.
- Event aftermovie: about 2 minutes 30 in 16:9, €1,000, with full coverage, participant interviews and dynamic editing.
- Brand film: about 3 minutes in 16:9, €1,200, with art direction, storytelling and colour grading.
The interview pack includes the lighting setup, multi angle framing, editing and subtitles. It is one option among others, designed so you know the price before you commit.
How do you choose a corporate video and a provider?
The right budget depends less on the provider than on what the video has to achieve. Before asking for quotes, clarify these points.
- Which goal? Recruiting, presenting the company, reassuring clients or extending an event do not call for the same format.
- Which channel? A video for a website or YouTube is designed in 16:9, a reel for Instagram or TikTok in 9:16.
- How long? A short, well edited video often works better than a long film.
- How many speakers and locations? Each interview and each location adds shooting and editing time.
- What does the quote include? Preparation, shooting, editing, music, subtitles, number of editing rounds: compare on the same basis.
- What rights to the music and footage? Check the planned channels and duration of use.
What next?
If you have a video project, describe your goal in three lines on Layve. You will receive a plan with the right format, the fixed price and the delivery window, which you are free to approve or not.